Avis Budget Group has recently launched its new high-end service, Avis First, aimed at revolutionizing the car rental process by offering direct-to-terminal delivery and pickup. This service eliminates the need for travelers to navigate airport shuttles or wait at rental counters, significantly enhancing efficiency and comfort.
The premium Avis First service is currently accessible at major airport hubs in Denver, Honolulu, and Palm Beach, Florida. Customers are assigned a dedicated concierge who ensures their selected vehicle, always a 2025 model with minimal mileage, is ready upon arrival at the terminal. This personalized attention extends to the return process, where travelers are relieved of the burden of refueling, as Avis charges based on actual fuel consumption at market rates.
Brian Choi, CEO of Avis, emphasized the service's transformative potential, particularly for travelers encumbered by luggage, car seats, or strollers. He envisions Avis First establishing a new benchmark in the rental car industry by offering a concierge-style experience that caters to time-sensitive and comfort-seeking clientele. The service is also available in select urban areas including New York City (Manhattan, Hoboken, Jersey City), Chicago, San Francisco, Miami, Orlando, Seattle, and Washington, D.C.
While Avis First offers significant advantages in terms of convenience and luxury, travelers should anticipate a higher cost compared to standard rental options. For example, a Mercedes-Benz GLS 450 SUV rented through Avis First for a brief period at Denver International Airport costs considerably more than a standard SUV for the same duration. This price differential reflects the added value of the personalized service and high-end vehicle fleet.
For those looking to mitigate rental expenses, several strategies can be employed. Travelers can explore discounts through airline loyalty programs, compare prices on third-party booking sites, and be vigilant against hidden fees. Opting for a rental location away from the airport can often result in lower rates, and being aware of available coupons or promotional offers can also lead to savings. Designating a single driver can sometimes reduce insurance-related costs.