Discover Unparalleled Luxury in the Heart of Nature's Masterpiece
Unrivaled Accommodations: From Grand Suites to Secluded Tree Houses
At Primland, guests are presented with a spectrum of refined lodging options, each designed to complement the breathtaking natural surroundings. The expansive Hawk Eye residence, reminiscent of a scene from a classic spy film, captivates with its dramatic 27-foot windows and a private heated lap pool, offering an ideal setting for both tranquil relaxation and dynamic entertainment. Complementing the main lodge's renovated alpine-chic suites, which feature panoramic mountain views and thoughtful, rustic-inspired decor, are the secluded Mountain Top Tree Houses and charming Fairway Cottages. These diverse living spaces provide a perfect blend of comfort and elegance, ensuring a unique and memorable stay for every visitor, whether seeking a spacious family retreat or an intimate, nature-immersed hideaway.
Culinary Excellence: A Taste of Appalachia and Beyond
Primland's isolated mountain setting means exceptional dining is a cornerstone of the resort experience, with five distinct culinary venues to savor. The highlight is Leatherflower, a new farm-to-table restaurant specializing in refined Appalachian cuisine. Here, guests can enjoy breakfast and dinner amidst a stylish mid-century modern ambiance, featuring a striking freestanding fireplace. The menu showcases locally sourced ingredients in dishes that elevate regional flavors, such as striped bass in country ham broth or Carolina gold rice. For a more relaxed atmosphere, Stables Saloon offers Southern comfort food and live bluegrass music, while the 19th Pub provides hearty fare perfect for a post-activity meal. Private dining experiences in the expansive Schlumberger Wine Cellar, boasting a collection of 450 global labels, are also available, ensuring a diverse and sophisticated culinary journey.
Engaging Activities: Adventures for Every Enthusiast
Primland prides itself on an extensive range of activities designed to immerse guests in the natural beauty of the Blue Ridge Mountains. A detailed weekly itinerary guides visitors through a variety of complimentary options, including daily yoga and disc golf, as well as unique fireside storytelling sessions. For those seeking more adventurous pursuits, the resort offers fee-based experiences such as year-round catch-and-release fishing, thrilling RTV rides, and archery lessons. A particular highlight is the 14-station clay shooting course, providing an exciting opportunity to hone aiming skills amidst stunning landscapes. Evenings at Primland offer a truly celestial experience with organized stargazing sessions at the resort's observatory, where powerful telescopes project the wonders of the night sky onto large screens, providing a humbling and awe-inspiring conclusion to a day filled with exploration.
Rejuvenation at The Spa: Serenity Amidst the Peaks
The resort’s award-winning spa, located on the lower level of the Lodge, offers a tranquil sanctuary for relaxation and rejuvenation. Guests can indulge in a variety of treatments or simply unwind by the indoor lap pool. During warmer months, large accordion doors open to an outdoor patio, providing breathtaking views of the surrounding natural beauty. Even in cooler weather, the serene atmosphere of the spa offers a restorative escape, allowing visitors to find peace and quiet away from the demands of daily life, fostering a sense of complete renewal.
Family Adventures: Creating Lasting Memories
Primland is a welcoming destination for families, offering a range of activities tailored for younger guests. While the resort maintains a sophisticated ambiance, children are encouraged to explore and engage with the natural environment. During the winter season, horse-drawn sleigh rides provide a magical experience for families. Throughout the year, the Junior Mountaineer program caters to children aged six to twelve, featuring exciting half-day or full-day sessions that include horseback riding, archery, and foraging lessons. These carefully curated programs ensure that children have enriching and adventurous experiences, allowing parents to enjoy the resort’s amenities while knowing their little ones are well-engaged and creating their own lasting memories.
Commitment to Access and the Environment: A Sustainable Sanctuary
Primland demonstrates a strong commitment to both accessibility and environmental stewardship. The resort features several ADA-compliant suites, thoughtfully designed with features such as roll-in showers, visual alerts, and automated shades to ensure a comfortable stay for all guests. Many pathways around the property are paved to facilitate wheeled access, and detailed accessibility guides are available online. Beyond guest comfort, Primland is a leader in sustainability, holding LEED certification for its eco-conscious design and operations. The resort actively sources organic ingredients locally and employs rainwater recycling systems. For over a decade, Primland has collaborated with Virginia Tech’s College of Natural Resources and Environment to protect local wildlife, preserve native trout streams, and maintain the pristine quality of its vast natural surroundings, ensuring that its luxurious experience harmonizes with responsible environmental practices.
Remote Grandeur: A Journey to Seclusion
The allure of Primland lies in its profound seclusion, requiring a deliberate journey to reach its mountain sanctuary. Situated approximately five and a half hours from Washington, D.C., and about ninety minutes from Greensboro, North Carolina, or Roanoke, Virginia, the resort is a destination that rewards the traveler seeking an escape from the ordinary. The scenic, winding six-mile ascent to the Lodge, gaining 2,700 feet in elevation, provides a dramatic prelude to the breathtaking vistas awaiting guests. On clear days, the distant skyline of Winston-Salem, North Carolina, offers a remarkable visual testament to the resort's elevated position. While the journey may be extensive, the destination's untouched beauty and serene isolation make every mile worthwhile.
Seamless Booking and Exclusive Benefits
While Primland, Auberge Resorts Collection, does not operate its own loyalty program, guests can still unlock exclusive benefits through partnerships. Notably, the resort is affiliated with American Express Fine Hotels & Resorts. Members of this program enjoy a suite of premium perks, including early 12 p.m. check-in (subject to availability), complimentary room upgrades upon arrival (also subject to availability), daily breakfast for two, a $100 resort credit for use during their stay, and a guaranteed 4 p.m. late check-out. These benefits enhance the luxury experience at Primland, adding significant value to an already exceptional stay. Nightly rates for this premier destination begin at $595, offering a gateway to an unparalleled mountain retreat.