Many travelers frequently misunderstand Jackson Hole, often mistakenly referring to the mountain range as the 'Grand Tetons' and believing Jackson Hole itself to be a single town. In reality, the towering peaks are simply the Tetons, with Grand Teton being the highest summit, and Jackson Hole is a sprawling valley encompassing various small communities, including Jackson, Teton Village, Moose, Moran, and the often-overlooked Wilson. With a modest population, Wilson remains a tranquil haven, frequently bypassed by those heading to the more prominent areas or national parks.
Lela Rose, a renowned fashion designer with a residence in Jackson Hole and a flagship store in Wilson, emphasizes the town's serene atmosphere. She notes that Wilson, conveniently located a short drive from Jackson's vibrant center, provides a quiet retreat where the charm of old Jackson seamlessly blends with modern influences. It is common to witness wildlife, such as moose, casually strolling through the town, underscoring its peaceful and untouched character.
Wilson boasts an array of delightful eateries, much to the appreciation of local connoisseurs. Megan Gallagher, the driving force behind the Jackson Hole Food & Wine festival, highly recommends Nora's for breakfast, touting its classic American appeal and delectable options like the hearty breakfast burrito and the famous banana bread French toast. For those with a penchant for baked goods and coffee, Persephone Westbank, situated just north of Wilson's downtown, is another must-visit, celebrated for its exquisite kouign amann, chocolate chip cookies, and granola.
Both Lela Rose and Megan Gallagher advocate for beginning a day in Wilson with fresh bagels from Pearl Street Bagels. Gallagher further suggests exploring Aspens Market for gourmet food items and culinary tools, and Westside Wine and Spirits for its impressive array of beverages, perfect for enhancing any evening gathering.
For an authentic taste of local nightlife, Stagecoach stands out as Wilson's quintessential watering hole. Rose describes it as a place where traditional cowboys mingle with modern mountain bikers, creating a unique social tapestry. She recommends enjoying their tacos for dinner and staying to experience the lively atmosphere, complete with pool tables and dancing.
Wilson offers more than just exceptional food and a lively bar scene. Rose encourages visitors to explore Wilson Back Country Sports for equipment rentals, whether for biking or skiing. She also suggests visiting Teton Gravity Research to acquire merchandise from Jackson Hole's legendary skiers and experiencing the Teton Raptor Center to learn about local raptors and support their crucial conservation initiatives.
While Wilson primarily offers Airbnbs and home rentals for overnight stays, the nearby town of Jackson provides a variety of highly-rated hotels. Options include Hotel Yellowstone, an exclusive adults-only establishment, and The Virginian Lodge, a family-friendly choice featuring an outdoor pool, fire pits, and a casual burger restaurant, ensuring a comfortable stay for all types of travelers.