Japanese lifestyle and fashion giant BEAMS is expanding its international footprint by bringing its distinctive BEAMS JAPAN concept to Los Angeles. This immersive pop-up experience, scheduled from July 30 to August 26, will offer a carefully selected collection of authentic Japanese artisanal products and modern design pieces. It's a testament to BEAMS' ongoing effort to share the rich tapestry of Japanese cultural identity with a global audience, building on the success of its previous ventures in the United States.

Following a series of successful pop-ups for its primary lines, BEAMS is deepening its engagement with the American market through BEAMS JAPAN. This specific venture is dedicated to portraying Japan's essence through its people, creations, and customs that collectively shape its contemporary cultural landscape. The curated selection spans a wide range, from intricate regional handicrafts that speak to centuries of tradition, to products emerging from vibrant urban subcultures, and cutting-edge modern designs, all converging to satisfy the growing worldwide appreciation for Japanese heritage and innovation.

The upcoming Los Angeles event will feature an impressive assortment of items, including bespoke pieces from Aomori Hiba Cul de Sac-JAPON, renowned for its aromatic and durable woodcraft. Additionally, visitors will have the opportunity to encounter exquisite furniture designs from Tendo Mokko, conceptualized by the influential industrial designer Sori Yanagi. The pop-up will also serve as a platform for artistic displays, showcasing the captivating works of celebrated graphic artist Tadanori Yokoo and the profound photographic narratives of Daido Moriyama, further enriching the cultural dialogue.

This isn't BEAMS JAPAN's first foray into the U.S. market; its debut was in 2019 at Fred Segal Sunset in Los Angeles. That initial event meticulously replicated the ambiance of the BEAMS JAPAN Shinjuku flagship store, providing an authentic and captivating experience, notably adorned with 101 lanterns gracing its facade. Since that inaugural presence, the brand has significantly amplified its global reach, culminating in the establishment of the dedicated BEAMS America web store in 2025, marking a significant milestone in its international expansion strategy.

The BEAMS JAPAN pop-up is poised to be a significant cultural event, reinforcing the brand's commitment to bridging Japanese artistry with international communities and showcasing the depth and diversity of its creative spirit.