Young sports enthusiasts and their families are set to enjoy a revamped experience with the introduction of new enhancements for the upcoming athletic season. The Reggie’s Kids Club, sponsored by McDonald’s, is introducing an array of privileges designed to engage and excite its members. Among these perks are free entry to numerous home games across various sports, including volleyball, men's and women's basketball, and football matches—excluding the special Family Weekend event in September.

In addition to game access, participants will receive exclusive merchandise and unique experiences that deepen their connection to the team. Each member will be gifted a personalized T-shirt and birthday card from the beloved mascot Reggie Redbird. They'll also gain behind-the-scenes opportunities such as pre-game press conferences, art workshops, and other interactive activities. These offerings aim to foster a sense of community among young fans and provide them with unforgettable memories throughout the 2025-26 season. Furthermore, monthly newsletters will keep members informed about upcoming events and promotions.

As part of this transformation, the club membership fee has been adjusted to $40 per child, allowing for improved event experiences and streamlined access through digital ticketing rather than physical cards. For parents attending men's basketball games, flexible seating options in the upper bowl have been introduced, ensuring comfort while enjoying time with their children. Starting June 2, 2025, eager families can secure memberships via online platforms or by contacting the Illinois State Athletics Ticket Office directly. This initiative reflects a commitment to enhancing fan engagement and creating lasting connections between supporters and their favorite teams.

The evolution of Reggie’s Kids Club exemplifies how organizations can adapt to better serve their communities. By investing in meaningful experiences for younger generations, they inspire lifelong loyalty and passion for athletics. Such efforts not only strengthen local spirit but also promote values like teamwork, perseverance, and inclusion within the broader community.