A new case study by the Pet Sustainability Coalition (PSC) highlights the sustainability achievements of Brazil-based pet food brand Natoo. The company, owned by PremieRpet, integrates eco-friendly practices across its operations, from solar-powered manufacturing to global conservation projects. This includes a significant financial commitment to jaguar preservation and engaging consumers through in-store biodiversity initiatives.

Natoo's journey towards environmental responsibility is meticulously outlined in PSC’s latest case study titled "How Natoo Made Sustainability Wildly Authentic." Among their efforts are LEED Gold-certified facilities powered by renewable energy, carbon offset programs with ClimatePartner, and public awareness campaigns like the Jaguar Parade and Tennis Ball Boy Dogs program at the Rio Open tennis event. These initiatives reflect a holistic approach to sustainability that aligns with broader ecological goals.

One standout aspect of Natoo's mission involves its partnership with jaguar conservation, where they have pledged substantial resources over five years. Fernando Torres Maluf, director de exportação and VP international business at Natoo, emphasizes the importance of preserving these majestic creatures as part of larger ecosystem protection strategies. By fostering ecotourism around jaguars, Natoo aims to safeguard numerous species within shared habitats.

Allison Reser, director of sustainability and innovation at PSC, praised Natoo for exemplifying continuous improvement rather than settling for perfection. Their enthusiasm for wildlife preservation underscores a genuine commitment to making meaningful contributions toward global sustainability objectives.

In addition to conservation efforts, Natoo actively participates in assessments aligned with United Nations Sustainable Development Goals (SDGs), particularly focusing on responsible production practices and fair labor conditions. This comprehensive strategy demonstrates how businesses within the pet industry can prioritize sustainability not merely as an afterthought but as a core component of their operational framework.

Beyond specific actions taken by Natoo, this case study serves as inspiration for other companies seeking ways to embed sustainable principles into their own strategies. It illustrates that impactful change doesn’t require waiting until everything is perfect—it requires consistent effort and passion for creating positive outcomes.