Polo Ralph Lauren unveils a collection and campaign honoring Oak Bluffs, a Martha's Vineyard community rich in African-American history and enduring cultural significance. This initiative, developed in collaboration with Morehouse and Spelman alumni, celebrates the town's distinct heritage through a specially curated clothing line. The brand's partnership with The Cottagers Inc., a non-profit committed to preserving the area's legacy, underscores a profound commitment to community and historical recognition.

The collection draws inspiration from Oak Bluffs' unique narrative as a haven for Black Americans, reflecting its evolution from a post-slavery settlement to a vibrant cultural hub. Through its campaign and an accompanying documentary, Ralph Lauren seeks to amplify the stories and values that define this remarkable coastal enclave. This venture signifies more than just fashion; it is a tribute to resilience, community, and the ongoing pursuit of the American dream within the context of Black history.

A Tribute to African-American Heritage and Style

Polo Ralph Lauren's latest collection is a heartfelt homage to Oak Bluffs, an iconic Martha's Vineyard locale renowned for its deep roots in African-American history. This collaboration extends beyond fashion, bringing together the prestige of Ralph Lauren with the cultural depth of historically Black institutions like Morehouse and Spelman colleges. The resulting apparel line, featuring items such as twill jackets, nautical-inspired knits, and baseball caps, embodies the spirit and style of Oak Bluffs while honoring its enduring legacy as a significant vacation retreat for Black families.

The collection stands as a testament to the community's rich past, where generations of Black Americans found a welcoming sanctuary. From its origins as a refuge for freed slaves in the 18th century to its prominence as one of the few places on Martha's Vineyard that welcomed Black visitors during segregation, Oak Bluffs has always been a beacon of inclusion. This historical context is woven into the fabric of the collection, reflecting the town's unique blend of leisure and profound cultural significance. The partnership with The Cottagers Inc., a non-profit dedicated to the preservation of this cherished community, further solidifies Ralph Lauren's commitment to supporting and celebrating Black heritage, ensuring that the legacy of Oak Bluffs continues to thrive for future generations.

Amplifying Community Voices and Stories

The essence of the Oak Bluffs collection is deeply rooted in amplifying the voices and stories of its community. Ralph Lauren's campaign features a blend of professional models and actual Oak Bluffs residents, capturing the authentic spirit of the town. Furthermore, the brand enlisted Cole Brown, an author, director, and producer with personal ties to the area, to direct the campaign and a documentary titled \"A Portrait of The American Dream: Oak Bluffs.\" This full-length film delves into the community's rich history, offering an intimate look at its evolution and cultural impact, and is set to premiere at the Martha's Vineyard African American Film Festival, further highlighting the town's prominence in Black American culture.

David Lauren, Ralph Lauren's Chief Branding and Innovation Officer, articulated the brand's vision, stating that Oak Bluffs serves as a quintessential depiction of joy, optimism, and the strong sense of community that forms the bedrock of the American dream. He emphasized that this collaboration represents another meaningful chapter in Ralph Lauren's ongoing dedication to celebrating stories that shape the American narrative, particularly those of Black coastal enclaves with deep connections to Historically Black Colleges. This holistic approach, encompassing fashion, film, and community engagement, allows Ralph Lauren to not only showcase a new clothing line but also to contribute to a deeper understanding and appreciation of Oak Bluffs' unique place in American history and its continued role as a symbol of Black excellence and resilience.