In 2025, the fast food industry is witnessing a fierce competition centered around chicken wraps. McDonald's has announced the permanent return of its Snack Wrap, while Popeyes introduces a limited-time Chicken Wrap. Both brands are leveraging social media to engage customers and tease each other, creating buzz around their offerings. The wraps feature premium ingredients like juicy chicken strips, crisp lettuce, shredded cheese, and warm tortillas. Other chains like Wendy’s and Chick-Fil-A continue to offer chicken wraps, but Burger King and Taco Bell have discontinued theirs.

Customer excitement over these menu items is evident, with fans expressing anticipation for both McDonald's and Popeyes' offerings. Social media platforms play a crucial role in this battle, as brands use them to share updates, tease release dates, and engage in playful rivalry. This dynamic interaction between brands adds an extra layer of intrigue to the chicken wrap competition.

McDonald's Revival: Bringing Back the Beloved Snack Wrap

After much speculation, McDonald's officially confirmed the comeback of its iconic Snack Wrap starting July 10, 2025. This popular item will now include one of McDonald's new McCrispy Strips, featuring all-white meat chicken, paired with fresh lettuce and shredded cheese, all wrapped in a soft flour tortilla. The announcement was made through a combination of cryptic hints and direct confirmations on social media, generating significant interest among fans.

The journey to bring back the Snack Wrap began with subtle clues shared by McDonald's U.S. president Joe Erlinger in December 2024, hinting at its potential return. In April 2025, the brand teased the exact date using numeric codes on social media platforms. Finally, in June, they revealed the official launch date and provided a behind-the-scenes look into how the decision was made. This strategic approach not only rekindled nostalgia among loyal customers but also sparked conversations about the brand's commitment to reviving past favorites. The inclusion of the new McCrispy Strips highlights McDonald's effort to enhance the taste profile of the classic wrap, making it more appealing to modern consumers.

Popeyes' Entrance: A New Twist in the Chicken Wrap Arena

Popeyes entered the chicken wrap scene with flair, announcing its limited-time Chicken Wrap offering on June 2, 2025. The wraps combine Popeyes’ signature hand-breaded and battered chicken tenders with fresh ingredients like crispy lettuce, shredded cheese, and crunchy pickles, all encased in a warm tortilla inspired by the chain's famous biscuits. Available in three flavors—Classic, Spicy, or Honey Mustard—the Chicken Wrap caters to diverse tastes at an affordable price point of $3.99.

Popeyes cleverly used social media to engage directly with competitors, particularly McDonald's, adding a playful edge to the chicken wrap rivalry. Their May 30 post mimicking McDonald's teaser format set the tone for a lighthearted yet competitive exchange between the two brands. By responding quickly to McDonald's announcements, Popeyes demonstrated agility and humor, resonating well with younger audiences who value authentic brand interactions. Despite being a limited-time offer, Popeyes' Chicken Wrap aims to make a lasting impression on customers by delivering high-quality ingredients and bold flavors that stand out in the crowded fast food market.