A long-standing local business, the White Cottage Snack Bar, is venturing into the mobile dining scene. Owner John Hurley plans to introduce a food truck to cater to Woodstock’s downtown lunch crowd. The initiative aims to address the lack of midday dining options in the area and attract summer tourists who prefer eating closer to the town center. The truck will operate from late June until mid-October, serving a variety of casual lunch items similar to those offered at the brick-and-mortar location.
Despite some concerns about aesthetics and potential competition with other vendors, many locals welcome this addition. The absence of ordinances regulating food trucks in the village simplifies the process for Hurley. He emphasizes that his goal is not to compete with himself but to enhance the culinary offerings available to residents and visitors alike. This move could also prompt discussions on future regulations concerning food trucks in Woodstock.
John Hurley's decision to launch a food truck stems from recognizing the need for more dining alternatives in downtown Woodstock. As several restaurants have closed in recent years, the demand for convenient lunch spots has increased. By setting up shop near the Woodstock Green, Hurley hopes to capture the attention of both locals and tourists seeking quick, satisfying meals during their visits.
Hurley's food truck will serve a menu closely aligned with the White Cottage Snack Bar's offerings, including hamburgers, fried foods, soft drinks, and other casual lunch items. Notably absent from the menu is ice cream, a deliberate choice made to avoid competing with nearby establishments like Woodstock Scoops. Operating hours are scheduled from 11 a.m. to 3:30 p.m., Thursday through Monday, ensuring availability throughout peak tourist times. The project involves an investment exceeding $50,000, reflecting Hurley's commitment to quality and presentation. The sleek black exterior adorned with the snack bar's logo promises an appealing visual presence that complements its functional interior equipped with state-of-the-art cooking appliances.
The introduction of the White Cottage food truck sparks mixed reactions within the community. While some express apprehension regarding the temporary nature of such ventures and fears over cluttering the Green with multiple food trucks, others applaud Hurley's initiative as a step toward fulfilling a year-round need. Beth Finlayson, executive director of the Woodstock Chamber of Commerce, acknowledges the benefits for visitors, emphasizing improved accessibility to diverse dining experiences.
Concerns raised by certain stakeholders, including Gail Stickney and Kim Smith, highlight the importance of balancing innovation with maintaining the aesthetic appeal of Woodstock's historic charm. Stickney particularly voices her disapproval of having food trucks positioned prominently on the Green, advocating instead for alternative locations less disruptive to traffic flow and scenic views. Meanwhile, Smith advocates for permanent solutions rather than seasonal fixes, suggesting that filling vacant spaces with year-round eateries might better serve the community's needs. However, she concedes that supporting a local vendor remains preferable over external entities entering the market. These differing perspectives underscore the necessity for ongoing dialogue among residents, business owners, and local authorities to establish appropriate guidelines governing food trucks in Woodstock moving forward. Such discussions may lead to the implementation of new regulations aimed at preserving the town's character while accommodating evolving consumer demands.