In a groundbreaking initiative, the nonprofit Everyday Action (EDA) is transforming food waste from film and TV sets into nourishment for vulnerable communities. Based in Los Angeles, EDA tackles food insecurity, reduces the industry’s carbon footprint, creates tax incentives, and minimizes landfill contributions. Founded by Hillary Cohen and Samantha Luu, this organization emerged after recognizing the substantial food waste generated post-film shoots, juxtaposed with significant local poverty rates.

A Journey of Change: How Everyday Action is Redefining Food Redistribution

Amidst the vibrant yet demanding world of entertainment, two visionaries, Hillary Cohen and Samantha Luu, identified an alarming issue during their years in the film industry—vast quantities of food discarded after shoots. This wastage seemed paradoxical given that approximately 16% of Los Angeles residents live below the poverty line, according to U.S. Census data. In autumn 2020, just months following the onset of the global pandemic, they established Everyday Action. Their mission? To channel leftover food from diverse sources such as film sets, corporate events, and grocery stores to those grappling with food insecurity across a sprawling 90-mile radius.

Their innovative model employs drivers, often film-industry professionals seeking supplementary income, to facilitate these redistributions. Despite challenges like donor hesitancy due to legal concerns and logistical complexities regarding packaging and transportation, Cohen and Luu have navigated these obstacles adeptly. Leveraging legislation like the Bill Emerson Good Samaritan Act and the Food Donation Improvement Act, they offer donors peace of mind through liability clauses in contracts.

With the acquisition of new warehouse space shared with three other nonprofits, Everyday Action anticipates enhanced capacity. This development will enable better storage, more precise beneficiary needs fulfillment, and acceptance of larger donations. Furthermore, mutual aid efforts surged post-Palisades and Eaton fires, underscoring the community’s resilience and solidarity.

As Cohen emphasizes, securing stable funding remains crucial for sustaining and expanding their operations. Yet, her message resonates powerfully: action speaks louder than words. She encourages individuals to translate concern into tangible deeds daily.

From a journalist's perspective, Everyday Action exemplifies how creativity and determination can address societal issues effectively. It highlights the potential within industries to redefine practices, fostering positive change. The initiative serves as a beacon, inspiring others to rethink conventional approaches and embrace solutions that benefit both people and the planet. Such endeavors remind us all of our collective responsibility to act responsibly and compassionately in an ever-evolving world.