Ram's much-anticipated return to the midsize pickup truck arena is taking a definitive shape, with strong indications pointing towards a rugged, body-on-frame design. This strategic decision positions the forthcoming Ram model as a direct and serious challenger to established segment leaders such as the Toyota Tacoma and Chevrolet Colorado. The industry is buzzing with anticipation over a renewed battle for market dominance among the major truck manufacturers as Ram aims to reclaim its share with a vehicle built for serious work and adventure. The arrival of this new midsize contender is set to intensify competition, offering consumers a robust alternative designed for durability and performance.
Ram's New Midsize Pickup: A Force to Be Reckoned With on the American Roads
In a significant development for the automotive world, the renowned Stellantis brand, Ram, is making an assertive move back into the lucrative midsize pickup truck segment. On a bright summer day, July 10, 2025, information from insider sources at Mopar Insiders confirmed that Ram's upcoming midsize offering will feature a robust body-on-frame construction. This is a crucial distinction, setting it apart from unibody alternatives like the Honda Ridgeline and signaling its commitment to serious towing and off-road performance.
This new Ram pickup, while its official name remains under wraps—with speculation favoring a revival of the classic 'Dakota' moniker—is projected to hit the production lines in 2027. The manufacturing hub for this powerful vehicle will be the state-of-the-art Belvidere Assembly Plant in Illinois. The vehicle is expected to arrive with an enticing starting price point of approximately $32,000, presenting a more accessible entry into the Ram truck family compared to its full-size 1500 sibling.
Targeting the impressive towing capacities currently seen in the Chevrolet Colorado and GMC Canyon, which stand at a formidable 7,700 pounds, Ram's new truck is engineered for superior utility and resilience. It is anticipated to feature various off-road focused trims, possibly drawing inspiration from the successful Warlock, Rebel, and RHO variants of the Ram 1500. Furthermore, reports suggest that this new midsize pickup will exclusively be available in a four-door Crew Cab configuration, catering to the growing demand for spacious and versatile family-friendly trucks.
Beyond traditional gasoline powertrains, Stellantis has hinted at a forward-looking approach, indicating potential hybrid and even fully electric versions of the new Ram midsize truck. This forward-thinking strategy underscores Ram's ambition to cater to diverse consumer needs while also embracing the evolving landscape of sustainable automotive technology.
The Road Ahead: Ram's Strategic Leap into the Midsize Truck Market
The impending launch of Ram's new midsize pickup truck is more than just a new vehicle release; it's a strategic declaration in the intensely competitive automotive industry. As a keen observer of market trends, I believe this move will undoubtedly ignite a new era of innovation and competition within the midsize truck segment. Ram's commitment to a body-on-frame design, prioritizing ruggedness and capability, speaks volumes about its understanding of what core truck enthusiasts truly desire. While the unibody segment offers its own set of advantages in urban usability and fuel efficiency, Ram is clearly aiming for the heart of the traditional truck buyer who values towing power and off-road prowess above all else. This bold step by Ram is a win for consumers, who will benefit from increased choice and heightened competition, ultimately leading to better, more specialized vehicles. It challenges existing paradigms and pushes rivals to innovate, fostering an exciting future for pickup truck technology and design.